Persuasion & Propaganda


Whether it is called ‘spin’, ‘propaganda’, political ‘communication’, ‘marketing’, ‘public relations’, or the ‘dark art’ of ‘manipulating’ the ‘public mind’, the ways in which political issues are presented and understood remains a key topic of interest in political psychology. Questions as to whether citizens can be persuaded to change their beliefs about or understanding of some issue turn on interpreting the psychological processes underlying belief formation and understanding.